2016 Look at the Book Market
Once a book is written and ready to publish, authors enter the book market excited to connect with readers. The reality is, it’s very difficult to reach readers and write at the same time. Aside from the time commitment involved for writing and marketing, authors have to factor in third-party companies dictating terms of sale while preventing direct relationships with customers (readers).
Previously authors had a tough time becoming published, now they have a tough time being discovered. More and more books are published every year, especially as self-publishing proliferates. As more and more content is available, readers have a tougher time finding relevant content and authors have a tougher time being discovered by those very readers.
The problem is two-sided: Authors want to be discovered while readers want to find and receive books from their favorite genres quickly and without hassle. Meanwhile, the market continues to increase in size every year adding more choices for readers.
2016 Current needs of readers
InstaFreebie has a really wide variety of readers, some who consume books daily across many genres. Some readers are avid romance readers, while others read from any genre imaginable. Ultimately, readers are always looking for new content relevant to their interests.
Readers are always looking for new content relevant to their interests.
● Read on any device or app
● Receive books quickly without hassle
● Save books to their libraries
● Leave reviews
● Escape their busy day through your story
● Discover new authors
● Enjoy rewards from authors they follow.
The biggest pain point for readers is downloading content where they want to read. Readers won’t change their reading habits. They want books delivered where they read, not where they are told. Our community members receive content how they want it –Kindle, Nook, Kobo, Apps, browsers, etc.
Why sharing exclusive content with your most loyal readers is important
People generally want to be the first to discover something, which is why sharing is so important. Authors who share exclusive sneak peeks, advanced access, and special giveaways are able to engage their audience of loyal fans with special content. They feel special and are excited to get something others may not have seen yet. Readers are then encouraged to share it first with their friends because they have something new, creating authentic buzz and visibility. We want authors to be successful and we believe better discoverability is the key.
InstaFreebie is the the book world’s leading digital audience development platform for authors and publishers to deliver exclusive content to highly engaged readers, increasing pre-orders, sales, customer retention and personalised customer relationships. With an organic community of readers that grows daily in numbers and influence, instaFreebie provides unparalleled marketing reach and impact. This community is dedicated to reading and discussing literary content – making instaFreebie a platform that generates both print and digital revenue for publishers. This audience creates authentic buzz and visibility since they see a book first, recommend it first, and review it first.
Ashley Durrer is an alum from Northeastern University, worked for the Museum of Fine Arts, Boston developing and implementing programs and support for the Accessibility department. Now an entrepreneur, she is currently focused on innovating in the publishing industry for content creators in order to empower them to focus on creating wonderful written works. You can get in touch with Ashley via twitter: